KBIS/KCMA Announce Cooperative Marketing Alliance
Alliance to Encourage Cabinet Manufacturers to Exhibit at KBISMARCH 05, 2012
Kitchen & Bath Industry Show (KBIS) and Kitchen Cabinet Manufacturers Association (KCMA) Announce Cooperative Marketing Alliance
ALPHARETTA, GA – March 1, 2012 – The Kitchen & Bath Industry Show (KBIS), the National Kitchen & Bath Association’s (NKBA) yearly show, is forming a new cooperative marketing alliance with the Kitchen Cabinet Manufacturers Association (KCMA), the leading non-profit organization for companies who manufacture kitchen, bath or other residential cabinets. This strategic alliance reinforces KBIS’ dedication to the cabinet industry while solidifying KCMA’s commitment to KBIS in 2012 and beyond.
A primary focus of this partnership is to further facilitate both KBIS and KCMA’s mutual goal of promoting growth in the kitchen and bath industry by encouraging KCMA members to exhibit at KBIS to expand their awareness and presence in the industry. With a membership now over 330 strong throughout the United States, KCMA works to advance the industry through advocacy, setting standards, sponsoring research, and providing management tools as well as educational programs. KCMA’s commitment to KBIS reinforces the valuable opportunities available to exhibitors at the show, as well as attendees such as dealers, designers, builders, remodelers, retailers and other industry professionals.
“This strategic alliance provides both KBIS and the KCMA with additional opportunities for industry growth. KBIS is excited to provide KCMA with a strong, strategic platform of visibility, connecting them face-to-face with their target audiences including potential buyers to grow sales,” said Jim Scott, managing director of the show. “We also look forward to offering KBIS attendees the opportunity to continue to learn from the KCMA as they educate the public about key trends and issues in the cabinet manufacturing industry.”
This year, KBIS will also group high-interest product categories into special pavilions, including a cabinetry pavilion, to help exhibitors and attendees, more efficiently navigate the show and meet with the companies and suppliers they want to target.
About Nielsen Expositions and the NKBA
KBIS is managed by Nielsen Expositions, which produces leading trade shows across a wide array of markets. For more information, please visit www.nielsen.com. The National
Kitchen & Bath Association (NKBA) is a nonprofit trade association and owner of KBIS. With nearly 40,000 members, the NKBA has educated and led the kitchen and bath industry for more than 46 years. For more information on NKBA, visit the NKBA Press Room at NKBA.org/Press or call 1?800?THE?NKBA (843?6522).
About Kitchen Cabinet Manufacturers Association
The Kitchen Cabinet Manufacturers Association is a non-profit organization founded in 1955 to represent companies who manufacture kitchen, bath, or other residential cabinets, produce decorative laminates, and key suppliers to the industry. In 2006, KCMA created the Environmental Stewardship Program (ESP) to help cabinet manufacturers demonstrate their commitment to environmental sustainability and assist consumers in easily identifying environmentally-friendly products. Cabinets that comply bear the KCMA ESP certification seal. In addition, since 1970, KCMA has maintained an ANSI-approved performance standard, ANSI/KCMA A161.1-2012, and third-party testing/certification program for cabinets and bath vanities. Certified cabinets are recognized in the marketplace as a quality product able to perform after a rigorous battery of tests simulating years of typical household use. Go to www.kcma.org for more information and a listing of certified companies.
For media requests or for more information on KBIS, please contact Mandy Meszaros at 312-946-6030 or email@example.com. Follow KBIS on Facebook at www.facebook.com/KitchenBathIndustryShow and on Twitter at @kitchenbathshow or http://twitter.com/#!/kitchenbathshow.
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