KCMA CERTIFICATIONS: 45+ YEARS OF QUALITY

KCMA renovates www.kcma.org with user accessibility in mind

KITCHEN CABINET MANUFACTURERS ASSOCIATION RENOVATES WEB SITE WITH USER ACCESSBILITY IN MIND

RESTON, VA (Feb. 2, 2009) The Kitchen Cabinet Manufacturers Association (KCMA) recently revamped its Web site, www.kcma.org, giving members and visitors a more user-friendly interface to access information and links relevant to the kitchen cabinet industry.

The Web site, redesigned by The Design Channel, features a color coded navigation tool layout with scrolling photography header and introductory paragraphs to make information easier to process and more visually stimulating.

The organization of the site has been updated as well, now categorizing material based on the needs of users. To give users a more personalized and productive experience, KCMA has divided the home page into three portals: KCMA Member and Prospective Members, Architects, Designers and Industry Professionals, and Visitors and Homeowners.

A cabinet manufacturer has a different reason for visiting the site than a designer or a homeowner who is remodeling a kitchen, Dick Titus, executive vice president, KCMA, said. This new classification system and layout will help users find their destination without having to look through page after page of details that may or may not apply to them.

Once users have selected the portal that best suits their needs, they are given the option of accessing several of KCMA s online resources. Members and prospective members will benefit from in depth explanations of KCMA s certification programs: ANSI/KCMA Performance and Construction Standard for Cabinets and the Environmental Stewardship Program. Details on upcoming meetings and conventions, a list of industry suppliers and products, as well as an area to request information on the benefits of membership are also accessible. In addition to the resources in this portal, members will now be able to login to the Members Area, offering more member resources and industry information.

Designers, architects and homeowners will similarly find in depth information on KCMA s two certification programs, as well as a complete list of manufacturers and suppliers certified under each of these programs.

For homeowners, the updated Web site now includes a photo gallery of various cabinet styles from KCMA members and resources for cabinet maintenance in the Consumer Resources portal.

To further expand the offerings of the Web site, KCMA has added a News Center page, linking visitors to recent press releases based on subject matter. Visitors have access to press release on KCMA news, KCMA s Environmental Stewardship Program and KCMA s heath and safety initiatives. Additionally, press releases on KCMA s Monthly Trends of Business survey are available, providing visitors with information on the state of the cabinet industry in terms of sales.

When asked about the reason behind KCMA s Web site revisions, Titus said, The internet is constantly changing and updating itself. If a company wants its Web site to stay relevant and accessible, the site must adapt to the fast paced world of its users by providing a tailored Web browsing experience.