Bellmont Cabinet Co., Showplace Cabinetry, and DeWils Fine Cabinetry are making it easier for their designers and shoppers to bridge the gap between an inspiration photo and a specific product. Instead of manually searching through hundreds of wood species, stains, paints, and laminates, users can now simply upload their inspiration image directly to the manufacturer’s website and immediately see the closest available matches.
Each company is leveraging this new technology to improve their digital customer experience and capture new insights into market trends:
Bellmont Cabinet Co.: Enhanced search
Bellmont’s implementation focuses on making their extensive range of finishes and materials easier to navigate. When a dealer or designer uploads an inspiration photo to the Bellmont website, FinishMatch immediately identifies the three closest options from their collection to streamline the initial selection phase.
Showplace Cabinetry: Data-driven insights
Showplace is using visual search to simplify finish discovery while utilizing backend data to inform product development. By using FinishMatch to track the specific tones and wood looks users frequently upload, Showplace gains direct insight into current market preferences to help guide marketing and product roadmaps.
DeWils Fine Cabinetry: Dealer support
At DeWils, FinishMatch technology is used as a support tool for their dealer network. Because finish selection has traditionally required a technical understanding of wood species and grain patterns, it can be a steep learning curve for newer designers. By simply uploading an inspiration image, junior designers can quickly identify the right wood and finish combination for their clients’ designs without the need for extensive training.
The implementation of FinishMatch is a targeted effort to provide dealers and designers with the tools they need to work more efficiently. By turning a digital image into an immediate starting point, Bellmont, Showplace, and DeWils are leading the way in making the selection process simpler and more accessible for their partners.
For more information on FinishMatch, visit www.finishmatch.com.
