KCMA-certified Cabinets Become Increasingly Important in Tough Economic Times
As consumer budgets tighten while remodeling activity surges upward, realizing value is often as easy as looking for the mark of KCMA certification on cabinetry
KCMA has doubled its efforts to remind professionals and consumers about the importance of certification in cabinetry through its KCMA A161.1 Quality Certification Seal program -- the leading certification program in the cabinet industry.
These efforts include extensive advertising campaigns promoting the quality certification program in industry publications, including:
- Kitchen & Bath Design News
- Woodworking Network
A press release campaign, customized to media outlets focusing on the home, remodeling, and lifestyle, will blanket the marketplace, reaching:
- Architects – 397 media outlets
- Consumers – 456 media outlets
- Interior Designers – 311 outlets
- Kitchen & Bath – 29 outlets
- Remodeling – 131 outlets
Finally, KCMA is reminding participants in the KCMA A161.1 Quality Certification program to spread the word to their distributors and make use of our Point-of-Sale Program.